Marketing (BMI3C-3M)

In this unit, students will delve into understanding the consumer – their changing needs and desires – and examine key concepts such as the Product Life Cycle and its non-traditional variations. They will also gain insights into the Consumer Market and the factors that drive consumer motivation. Furthermore, the unit includes an in-depth analysis of competition (the second 'C' in marketing), emphasizing what sets different companies apart in the marketplace.

This segment of the course takes students through a comprehensive exploration of the Marketing Mix's four key components. Starting with 'Product', the focus will be on distinguishing between inventions and innovations, and understanding the different stages involved in developing a product. The exploration continues with 'Promotion', where students will dive into the world of product branding and packaging techniques. The 'Price' section delves into the strategies and policies marketers employ to determine prices, including the unique challenges of pricing in global markets. Concluding with 'Place', the unit covers the critical aspects of distribution, logistics, managing inventory, and effective supply chain management.

This unit offers a concise look at current marketing trends and careers, along with strategies for international selling. Students will learn about the latest developments and their impact on global marketing.

This unit guides students through the steps of crafting a marketing plan. They will actively develop a plan for a chosen product, service, or event and delve into the practical applications of such plans in the marketing field.

This culminating task, presented at the course's conclusion, integrates various concepts learned throughout the course. It's designed to assess students' comprehension and ability to demonstrate their knowledge, not just through their final product but also via interactive discussions and observations.

This supervised exam contributes 10% to the final grade.

• A laptop or desktop computer, recommended to have Google Chrome or Mozilla Firefox for browsing.
• Consistent and stable internet connectivity.
• Equipment for video recording and scanning handwritten work, such as mobile phones, tablets, iPads, or webcams.
• Microsoft Excel or Google Sheets for data-related tasks.
• A scientific calculator for complex calculations.
• Note: As this course is fully online, there is no necessity for any physical textbooks.