Introduction to Entrepreurship (The Venture) (BDI3C)

In this unit, students will immerse themselves in the dynamic world of entrepreneurship. They'll acquire deep insights into the roles, traits, and crucial skills of entrepreneurs, alongside their significant contributions to the economy and society. The course explores the ethical foundations of entrepreneurial ventures and the diverse roles of entrepreneurs in different sectors. Focusing on societal responsibilities, it underscores the extensive impact of entrepreneurial efforts on communities. This comprehensive study prepares students for a nuanced understanding and responsible involvement in entrepreneurial activities.

In this unit, students will delve into invention and innovation, studying how entrepreneurs' breakthroughs benefit society. They'll learn about identifying and researching potential business opportunities, sharpening their ability to spot promising ventures.

The unit also focuses on the importance of strategic business planning in entrepreneurship. Students will understand the critical role of a comprehensive business plan as a roadmap for success in entrepreneurial ventures. This section of the course equips students with practical skills and knowledge, enabling them to confidently and proactively engage in the entrepreneurial world.

In this unit, students will investigate market and competitive analysis, acquiring insights into market dynamics and the competitive landscape. They'll learn about the subtleties of marketing plans, focusing on strategic ways to effectively promote products or services. Additionally, the course emphasizes resource analysis, teaching how to evaluate and handle key resources for business operations.

The unit also introduces students to other vital aspects of business planning, such as production, management, and financial planning. Students will develop comprehensive strategies for production processes, establish streamlined management frameworks, and construct solid financial plans, crucial for their venture's longevity and growth. By the end of this unit, students will have a well-rounded understanding of business planning, providing them with the necessary tools to craft and sustain successful entrepreneurial endeavors.

This unit guides students through the foundational elements of formulating a business strategy, providing insight into the detailed process of its construction. Students will engage in designing a marketing strategy, learning about various approaches to effectively position and market their business.

Additionally, the unit addresses the essentials of business resource management, focusing on legal compliance, necessary infrastructure, and workforce planning. It emphasizes the importance of creating an efficient management structure and strategies for effective team leadership. The course also includes developing a production strategy to ensure smooth and efficient business operations.

Moreover, students will be taught how to craft a comprehensive financial strategy, which encompasses budget management, projecting revenue, and financial analysis. A key focus will be on the iterative process of enhancing and finalizing the business strategy, ensuring its robustness and practicality. Completing this unit equips students with the ability to formulate and refine thorough business strategies for their future ventures.

This final evaluative task, positioned at the end of the course, acts as an integrative assessment, encompassing all the key learnings from the curriculum. It's designed to assess students' understanding and application of course materials, not just through their final submissions but also via in-depth discussions and observations. This comprehensive approach to evaluation ensures a complete appraisal of the students' grasp and implementation of course theories and principles, offering a well-rounded view of their abilities and competencies.

This supervised exam accounts for 30% of the overall course grade.

• A laptop or desktop computer, ideally with Google Chrome or Mozilla Firefox installed for web browsing.
• Devices capable of video recording and scanning handwritten work, such as a smartphone, tablet, or webcam.
• A reliable internet connection.
• Microsoft Word or a comparable word processing software.
• Microsoft PowerPoint or a similar presentation software.